Events these days are all about people
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By Joan Wells, co-founder and CEO
Our new website comes complete with this blog. It’s designed to give you some value-added stuff about the events industry. And our Two Cents won’t cost you a dime.
On every single survey our clients tell us that personal attention is what they appreciate and enjoy the most. That’s what you can expect to find in this blog: Passion and a connection to the world of events through the eyes of people on the front lines.
So let’s talk about what people want from an event. In the 80s it was about glam and in the 90s, it was all about special effects. People used to be just spectators at the event, but when the 00s arrived, events became all about people. Their reactions and individual experiences became the focus.
So how did we arrive at this people-centric focus? Looking back, people have been through a lot this decade as the event industry took a beating from 9/11, a corporate spending backlash, and a gloomy recession. Now, what people want is to feel appreciated – not necessarily pampered – but really valued in a way that a fabulous, well-planned event can convey. It seems pretty simple, but making people feel special is what it’s all about. In a future blog, we’ll tell you just what these events look like… from comfy sofas to comfy food, there’s so much to tell.
So, why the new web site when people and relationships are what drive our business? If we were in your family room, our old web site would be the dusty vase on the mantle that looks nice but hasn’t been touched in a while. Think of our new web site as the jumbo universal remote that sits on your coffee table. With this new site, we can support our clients 24/7 on your terms, not ours... you can shop online with our sister company – Wellington Promotions, gain firsthand insight on trendy new Hot Spots destinations, and find some ideas that will spark creative dialogue within your company
When we started this process of web site redesign we went to lots of other web sites in our industry. Some look like marketing textbooks with words that no one can really describe and some are just lists of services like a menu ready to order.
So, we hope we made the right choice to connect, to educate, maybe entertain and to journey with you in the fast paced world of events. Whether we work with you to incentivize, educate, sell, celebrate, fund raise, or something else...we will keep the connections strong—with our clients, with our vendor partners, and with the specific global community that is important to our clients.
In the future we hope to pass on useful, non-biased, weekly updates on event experiences, happenings around the world, creative ideas, and anything else that will be insightful commentary! It will be all about “How To”, “Problem Solved”, “Think About This” and “Top 10 That”. If only Dr. Seuss had written a “How to Blog” before his passing!
If you know us, you know we are not pontificators who like to listen to ourselves talk. We want to hear from you because YOU are why we’re here! So hop on board with your insight on the world of events.